Two men in formal suits standing side by side, digitally styled in blue with green outlines on a white background.

ABOUT

meet the next-gen producers

From their Vermont theater roots to Tony Award-winning Broadway producers, Sam Biondolillo & Sam Houlihan see theater differently.

As the founders of SAMS Entertainment, they’re rethinking how shows are produced, financed, and brought to life. Combining their backgrounds, they’re building a production company that values transparency, innovation, and true collaboration—creating new theater experiences for all audiences.

  • Hell's kitchen: A gorgeous experience - It grabs your attention and keeps you amazed!

    New York Amsterdam News

  • Gutenberg: Josh Gad and Andrew Rannells couldn’t be better

    Jesse Green, The New York TImes

THE TEAM

  • Black and white portrait of a smiling man in a suit with a blue background.

    Sam biondolillo

    FOUNDER, CO-PRESIDENT

    Sam brings unique insight as both a theatrical designer and producer. His experience spans from lighting design for international productions to corporate design services and theater restoration. As Co-President, Sam focuses on creative direction and technical innovation while maintaining strong relationships with the artistic community.

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  • Man in suit with curly hair and beard against blue background.

    SAM HOULIHAN

    FOUNDER, CO-PRESIDENT & CEO

    Sam Houlihan is a Tony Award-winning producer from Vermont with Broadway credits including Our Town, Hell’s Kitchen, Merrily We Roll Along, and Gutenberg! The Musical!. In London, he’s produced The Frogs and White Rose: The Musical. With a diverse background in theatre, Houlihan has worked at Lincoln Center, Stone Productions, and Williamstown Theatre Festival. He currently leads SAMS Entertainment and serves as Business Manager for SJB Production Services.

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  • Black and white portrait of a person with curly hair against a blue background, wearing a textured jacket.

    GRACE CUTLER

    OPERATIONS ASSISTANT

    A recent Boston College graduate, Grace brings fresh energy and sharp business acumen to SAMS Entertainment. Her background in Economics and Theatre, combined with experience in directing and producing, makes her an invaluable bridge between the creative and operational aspects of our productions.

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  • Dan Haley, Esq.

    LEGAL COUNSEL

    As founder of Haley Law Group PLLC, Dan provides expert legal guidance for our theatrical ventures, ensuring our productions and partnerships maintain the highest standards of professional integrity.

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INVESTING

Broadway doesn’t move forward ON IT’S OWN

At SAMS, we partner with investors who see theater as more than a spotlight—it’s a chance to shape what’s next.
Green and blue VIP ticket for a Broadway show, labeled 'Admit One' and includes a barcode.