ABOUT
meet the next-gen producers
From their Vermont theater roots to Tony Award-winning Broadway producers, Sam Biondolillo & Sam Houlihan see theater differently. As the founders of SAMS Entertainment, they’re rethinking how shows are produced, financed, and brought to life. Combining their backgrounds, they’re building a production company that values transparency, innovation, and true collaboration—creating new theater experiences for all audiences.
THE TEAM
-
SAM HOULIHAN
CO-PRESIDENT & CEO
Sam is a Tony Award–winning producer and theatrical entrepreneur working across Broadway, the United Kingdom, and international touring. Raised in Vermont, he approaches producing with a focus on collaboration, clarity, and projects that balance artistic ambition with audience accessibility.
-
SAM BIONDOLILLO
CO-PRESIDENT
Sam brings unique insight as both a theatrical designer and producer. His experience spans from lighting design for international productions to corporate design services and theater restoration. As Co-President, Sam focuses on creative direction and technical innovation while maintaining strong relationships with the artistic community. -
GRACE CUTLER
OPERATIONS ASSISTANT
A recent Boston College graduate, Grace brings fresh energy and sharp business acumen to SAMS Entertainment. Her background in Economics and Theatre, combined with experience in directing and producing, makes her an invaluable bridge between the creative and operational aspects of our productions.
INVESTING
Broadway doesn’t move forward ON IT’S OWN
At SAMS, we partner with investors who see theater as more than a spotlight—it’s a chance to shape what’s next. 