Two men in formal suits standing side by side, digitally styled in blue with green outlines on a white background.

ABOUT

meet the next-gen producers

From their Vermont theater roots to Tony Award-winning Broadway producers, Sam Biondolillo & Sam Houlihan see theater differently.

As the founders of SAMS Entertainment, they’re rethinking how shows are produced, financed, and brought to life. Combining their backgrounds, they’re building a production company that values transparency, innovation, and true collaboration—creating new theater experiences for all audiences.

  • "The Sam's are truly a dream to work with."

    Karan Brar | Starring as “Maneesh” in DATA at the Lucille Lortel Theatre

  • "The SAMS' hands-on approach to producing brings every project to life with real passion and precision."

    Thomas Hopkins | Founder, Thomas Hopkins Productions

  • "The SAMS care about the future of the American theatre, and I know they will play an important role in shaping Broadway for the next generation of talents."

    Jeffrey Richards | Eight time TONY Award—Winning Lead Producer

THE TEAM

INVESTING

Broadway doesn’t move forward ON IT’S OWN

At SAMS, we partner with investors who see theater as more than a spotlight—it’s a chance to shape what’s next.
Green and blue VIP ticket for a Broadway show, labeled 'Admit One' and includes a barcode.
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