Two men in formal suits standing side by side, digitally styled in blue with green outlines on a white background.

ABOUT

meet the next-gen producers

From their Vermont theater roots to Tony Award-winning Broadway producers, Sam Biondolillo & Sam Houlihan see theater differently. 

As the founders of SAMS Entertainment, they’re rethinking how shows are produced, financed, and brought to life. Combining their backgrounds, they’re building a production company that values transparency, innovation, and true collaboration—creating new theater experiences for all audiences.

  • Hell's kitchen: A gorgeous experience - It grabs your attention and keeps you amazed!

    New York Amsterdam News

  • Gutenberg: Josh Gad and Andrew Rannells couldn’t be better

    Jesse Green, The New York TImes

THE TEAM

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    Sam biondolillo

    FOUNDER, CO-PRESIDENT

    Sam brings unique insight as both a theatrical designer and producer. His experience spans from lighting design for international productions to corporate design services and theater restoration. As Co-President, Sam focuses on creative direction and technical innovation while maintaining strong relationships with the artistic community.

  • Man in suit with curly hair and beard against blue background.

    SAM HOULIHAN

    FOUNDER, CO-PRESIDENT & CEO

    A TONY Award-winning producer, Sam's journey from production coordinator at Lincoln Center to Broadway producer exemplifies the new generation of theatrical leadership. His approach combines traditional producing wisdom with modern transparency and accessibility, making him a trusted partner for both seasoned investors and newcomers to Broadway.

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    GRACE CUTLER

    OPERATIONS ASSISTANT

    A recent Boston College graduate, Grace brings fresh energy and sharp business acumen to SAMS Entertainment. Her background in Economics and Theatre, combined with experience in directing and producing, makes her an invaluable bridge between the creative and operational aspects of our productions.

  • Dan Haley, Esq.

    LEGAL COUNSEL

    As founder of Haley Law Group PLLC, Dan provides expert legal guidance for our theatrical ventures, ensuring our productions and partnerships maintain the highest standards of professional integrity.

INVESTING

Broadway doesn’t move forward ON IT’S OWN

At SAMS, we partner with investors who see theater as more than a spotlight—it’s a chance to shape what’s next. 
Green and blue VIP ticket for a Broadway show, labeled 'Admit One' and includes a barcode.