General Management & Executive Producing
Karan Brar, Sophia Lillis and Justin H. Min in DATA at the Lucille Lortel Theatre

The business of the show, under control

Hands-on general management for commercial theatre in New York and across the United States.

SAMS keeps the people, money, contracts and day-to-day decisions moving together. From a first reading through closing night, we build a clear operating structure so the producing team can stay focused on the work.

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We know the work because we do the work

SAMS brings producing, management, finance, design and technical experience to the same table. That means fewer handoffs, clearer decisions and no mystery about where the production stands.

What we manage

A good general manager sees the entire production at once. SAMS creates the operating plan, keeps it current and gives producers the information they need to make sound decisions quickly.

01

Budgets & cash flow

Operating budgets, capitalization planning, cash flow, weekly forecasting and disciplined cost control.

02

Contracts & labor

Deal administration, union and guild coordination, payroll setup and ongoing compliance across the company.

03

Company operations

Day-to-day oversight of schedules, staffing, vendors, communications and the many decisions that keep a show moving.

04

Banking & accounting

Production banking, approvals, accounts payable, reconciliations and coordination with production accountants.

05

Ticketing & settlements

Box office strategy, ticketing controls, venue settlements, sales reporting and clear visibility into performance.

06

Reporting & governance

Regular producer reporting, entity administration, investor support and organized records from start to finish.

At every stage

The operating needs change as a show grows. The management should already be ready for what comes next.

Development

Readings & workshops

Budgets, calendars, contracting, payroll and logistics built around the specific goals of each developmental step.

Production

Rehearsal to opening

A practical operating structure that connects the producers, creative team, company, venue, vendors and pressurized opening timeline.

Operations

Running the show

Weekly financial oversight, settlements, reporting and responsive management that protects the production without slowing it down.

Next life

Touring & transfers

Planning for the next market early, preserving knowledge and building systems that can travel with the production.

Build the show on solid ground

Tell us what you are making and where you want to go. We will help you get there.

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